What is Viral Marketing?
Viral marketing is described as the rapid dissemination of information about a brand or product through several forms of media in a short period of time.
Benefits of Viral Marketing
Every day, we hear about viral marketing, a new viral video, or some other form of trendy content that spreads like wildfire. The kind of content that elicits genuine piques and enthusiasm which gets people talking about your business, brand, product, or service and spread the good word about it, aiding in the conversion of an internet user into a customer and then eventually into loyal brand advocates.
It has shown to be effective for thousands of marketers by enticing community sharing and has aided the exponential growth of their businesses.
Some Viral Marketing Examples
Consider the following viral marketing examples, which you’ve probably heard about and perhaps even discussed:
In just eight weeks, the ALS Association received almost $115 million in donations thanks to a successful viral video trend in which millions of people around the world, including many celebrities also participated in. Lou Gehrig’s Disease was successfully brought to the public’s attention.
Viral Marketing Techniques:
Here are some viral marketing techniques based on Jonah Berger’s principles of contagiousness you can read up more about:
- Set SMART objective goals
- Capture attention fast
- Engage your audience
- Create a trigger
- Appeal to emotions and providing value
- Keeping the message simple
The secret to marketing success is no secret at all: Word of mouth is all that mattersSeth Godin -Founder and CEO, Do you Zoom
The Power Of Viral Marketing – Referral Marketing
There’s the power of Word-Of-Mouth (WOM), where individuals tend to spread good news to others, especially if it’s beneficial, and it snowballs. WOM is an excellent strategy for exposure and distribution if used correctly.
92% of people trust recommendations from friends and family more than advertisements. People would be more likely to share the knowledge with their friends and family as a result of the high arousal emotions, allowing it to spread even faster.
In a nutshell, Viral Marketing is a low-cost yet highly effective and efficient way to generate buzz and is important for the survival of your business as it will help to convince and convert people to paying customers.