Game changer ideas spreads like the plague

What is Viral Marketing?

How Ideas Spread: How Influential Are “Influentials”? - TEDxSydney
Source: TedxSydney

Viral marketing is described as the rapid dissemination of information about a brand or product through several forms of media in a short period of time.

Benefits of Viral Marketing

Every day, we hear about viral marketing, a new viral video, or some other form of trendy content that spreads like wildfire. The kind of content that elicits genuine piques and enthusiasm which gets people talking about your business, brand, product, or service and spread the good word about it, aiding in the conversion of an internet user into a customer and then eventually into loyal brand advocates.

It has shown to be effective for thousands of marketers by enticing community sharing and has aided the exponential growth of their businesses.

Some Viral Marketing Examples

Consider the following viral marketing examples, which you’ve probably heard about and perhaps even discussed:

The ALS Ice Bucket Challenge:

In just eight weeks, the ALS Association received almost $115 million in donations thanks to a successful viral video trend in which millions of people around the world, including many celebrities also participated in. Lou Gehrig’s Disease was successfully brought to the public’s attention.

Dumb Ways To Die

After being shared throughout the world in 2013, the film to encourage people to act safer near trains garnered over $60 million in media impressions. The video’s message raised public awareness of train safety issues, resulting in a 20% reduction in rail-related incidents.

Viral Marketing Techniques:

Here are some viral marketing techniques based on Jonah Berger’s principles of contagiousness you can read up more about:

The secret to marketing success is no secret at all: Word of mouth is all that matters

Seth Godin -Founder and CEO, Do you Zoom

The Power Of Viral Marketing – Referral Marketing

Viral Content Marketing: How To Make Your Content Go Viral With GIFs
Source: mikobey
277 Word Of Mouth Marketing Stock Photos, Pictures & Royalty-Free Images -  iStock
Source: iStock

There’s the power of Word-Of-Mouth (WOM), where individuals tend to spread good news to others, especially if it’s beneficial, and it snowballs. WOM is an excellent strategy for exposure and distribution if used correctly.

92% of people trust recommendations from friends and family more than advertisements. People would be more likely to share the knowledge with their friends and family as a result of the high arousal emotions, allowing it to spread even faster.

Spread the word - Album on Imgur
Source: Imgur

In conclusion

In a nutshell, Viral Marketing is a low-cost yet highly effective and efficient way to generate buzz and is important for the survival of your business as it will help to convince and convert people to paying customers.

6 thoughts on “Game changer ideas spreads like the plague

Add yours

  1. HI Joraine ! Interesting Post. I especially like the various video examples you provided. I agree that word of mouth can be a big factor in content getting viral. However, In my own blog, I realise buzzfeed uses a large amount of videos to increase their chance of going viral. Do you think viral videos are organic in nature or it can be manipulated to make a content go viral. Looking forward to your reply!

    Liked by 1 person

    1. Hi Simon! Thank you for your comment! I guess what you’re asking about is whether videos are posted without strategy/intention to go viral vs videos with contents that are targeted to audience with a strategy/intention to get a certain message across to audiences as well as the difference in organic and paid digital marketing? These are two different questions to answer. While BuzzFeed is successful in its viral content, there is also a huge discussion online within the community with feedbacks about their low quality contents, click-bait articles and videos and plagiarism. (Read up more on: https://thebaffler.com/latest/buzzfeed-among-brands). I believe that it is important for marketers to set S.M.A.R.T objective goals to create good quality contents that the targeted audience will engage with in order to go viral. Here is a read on 10 ways to make your content go viral: https://visme.co/blog/10-ways-to-make-your-content-go-viral/. Both organic and paid digital marketing has its pros and cons and could be used synergistically. This linked website have written many good examples. (Read up more on: https://www.brightcove.com/en/resources/blog/how-use-organic-and-paid-social-video-more-marketing-impact/).

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  2. Hi Joraine, after reading your blogpost I learnt many new things that I was unaware about! for staters I did not know that there is a list of benefits avaialble for viral marketing, let alone a step by step guide and technique to guide a business to create viral contents. I always assumed that viral marketing was by a stroke of luck and had no idea proper planning had to be in place in order to perform such a feat. However, I have seen many instances where the viral campagin received more backlash rather than positive feedback! what do you think happened? isit by a few individuals we are ill informed or isit by bad publicity and planning?

    Liked by 1 person

    1. Hi Hong Wei! Thank you for your kind comments and I’m glad you liked this week’s blog post! It’s the twenty-first century, and strange or “poor” viral marketing initiatives abound. You have to be concerned that you are being duped by viral marketing everywhere you look. The ordinary person is bombarded with a gazillion pieces of advertising on a daily basis, and it is up to the brands (or their marketing firms) to make their ads stand out among the white noise that pervades the air. However, the gap between those organizations’ employees and the individuals they’re marketing to frequently results in catastrophic fails in their marketing efforts. Very often brands goes viral for all of the wrong reasons because of bad publicity and planning which eventually leads to consumer being ill-informed or backlashes… (You can read more on the examples of viral marketing fails here: https://www.ranker.com/list/viral-marketing-fails/jacob-shelton). Humorist Sam Levenson once said, “You must learn from the mistakes of others. You can’t possibly live long enough to make them all yourself.” I do believe it is still crucial for good planning and a clear objective established to follow for the planning and execution in order for the viral marketing campaign to be a success with the RIGHT engagement from the target audience that will benefit the company in the long run! Hope you have learnt more about viral marketing with me! 🙂

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      1. Thank you for your insightful response! i will definitely look at the link and understand more about how people can learn about the past mistakes in viral marketing strategies!

        Liked by 1 person

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